Privacy Policy

Update Date: 2025.09.09
Effective Date: 2025.09.17

Please read this Privacy Policy (especially those highlighted in bold or underlined) carefully and make sure you understand and agree to our rules for processing your personal information during your use of this website (www.fanli.com, “Platform”). If you have any questions during the reading process, you may contact our customer service for advice. If you do not agree with any of the terms and conditions under this Privacy Policy, you should immediately stop visiting the Platform. To revisit this Privacy Policy, please click the “Privacy Policy” button at the bottom of the Platform page.

Fanli (“Platform” or “We”) take the privacy of our users and the protection of personal information very seriously. We may collect and use information about you when you use our Platform. We would like to explain to you, through our Privacy Policy (“Privacy Policy”), how we collect, use, process, preserve, share, and transfer your personal information when you use our Platform, and the manner in which we provide you with access to, update, delete, and safeguard your personal information.

This Privacy Policy primarily applies to this Platform. In the event that our products and/or services have their own separate privacy policies, the privacy policies of the respective products and/or services shall take precedence.

This Privacy Policy will help you understand the following:

I. How we collect and use your personal information
II. How we use cookies
III. How we share, transfer, and publicly disclose your personal information
IV. How we protect and store your personal information
V. How you manage your personal information
VI. Protection of minors' personal information
VII. Statement of liability to third parties
VIII. Notice and amendment
IX. How to contact us

This Privacy Policy relates to the services you use and the various business functions in the Platform, and we hope that you will read it carefully and make sure that you fully understand it before you use our Platform, and that you will be able to make the choices you deem appropriate in accordance with this Privacy Policy. We have tried to keep the terms used in this Privacy Policy as concise as possible so that you can better understand them. By using or continuing to use our Platform after we have updated this Privacy Policy (and we will promptly notify you of such updates), you consent to the content of this Privacy Policy (including any updates) and to the collection, use, retention, and sharing of your personal information in accordance with this Privacy Policy. If you have any questions about this Privacy Policy or related matters, please feel free to contact our customer service through the channels detailed in Section IX of this Privacy Policy.


I. How we collect and use your personal information

(I) Definition of Personal information and Sensitive Personal information:

1. Personal information refers to all kinds of information recorded electronically or by other means that can identify a specific natural person or reflect the activities of a specific natural person, either alone or in combination with other information. Personal information covered in this Privacy Policy may include:
2. Sensitive Personal information refers to personal information that may jeopardize personal and property safety once leaked, illegally provided or misused, and is highly likely to lead to damage to personal reputation, physical and mental health, or discriminatory treatment, etc. The personal sensitive information covered in this Privacy Policy may include:
(II) We will only collect and use your personal information for the following purposes:

1. Where you authorize us to collect and use your personal information

Our Platform include core business functions and additional functions that incorporates features necessary to enable online shopping promotion, features necessary to improve our products and/or services and features necessary to secure transactions. We may collect, store and use the following information about you to fulfill these functions. If you do not provide this information, you will not be able to enjoy the products and/or services we offer. However, by actively filling out and submitting the relevant information or agree to this Privacy Policy, you are consenting to provide us with your personal information.

These features include:

(1) The realization of necessary functions of online shopping promotion

a. User Registration

You need to register an account (“Account”) to become a user or affiliates of our Platform. You can create an Account by using a Google, LinkedIn or Email account. If you register using an email account, you need to provide us with at least your email address and we will send a verification code to verify your identity is valid, then you need to fill out the Password you intend to use for this Account. To enable us to offer you personalized 1-on-1 service, you will need to provide us with your WeChat, LinkedIn, WhatsApp, or Skype account details, as well as the Promotional spaces Name you intend to use, the URL, Category and Daily Page Views after completing the registration. If you prefer not to provide the above information, you may continue to access our website in guest mode. However, certain features will not be available to you.

After completion the registration, you can change and supplement your personal information related to your Account, such as uploading an avatar, changing your contact name and login email, adding your signature and payment method, setting invoice (including filling in payment method, type, name, account, email/phone number and signature), and other information related to your real name verification, which are all part of your “Account Information”. Your additional Account Information will help us provide you with personalized recommendations and a better service experience. If you do not agree to provide this additional information, it will not affect the basic functions of you using our Platform.

b. Product Information Display and Search

In order to allow you to quickly find the merchandise you need, we may collect information about the device from which you use our products and/or services (including device name, MAC address information, device model number, device identification number, operating system and application version, language settings, resolution, service provider network ID (PLMN), SIM card serial number (ICCID), hardware serial number), Browser type to provide you with the optimal way of displaying product information. We also use your personal information to continuously improve and optimize the above mentioned functions. You can also use search to find the product or service you are looking for. We will retain your searches to allow you to repeat them or to show you products that are related to your searches. Please note that your search keyword information cannot identify you alone and is not your personal information, and we have the right to use it for any purpose; only if your search keyword information is used in conjunction with other information about you and can identify you, then during the period of combined use, we will treat your search keyword information as your personal information, together with your search history. We will handle and protect it in accordance with this Privacy Policy.

c. Partner consultation

If you want to “Partner With Us”, you will need to provide us with your full name, email address and message so that we can get in touch with you further; or you can email us directly through the channels detailed in Section IX of this Privacy Policy. You may provide other information than the above information when communicating with us so that we can explore how to support your growth, such as your business condition.

d. Customer service and after-sales function

Our customer service and after-sales function will use your Account information and order information. To ensure the security of your Account, our center customer service will use your Account information to verify your identity with you. When you need us to provide customer service and after-sales service related to your order information, we will check your order information. You may provide other information than the above information when communicating with our customer service personnel, such as when you request us to change the delivery address, contact person or contact number.

(2) Functions necessary to improve our products and/or services

We may collect your order information, browsing information, and your interests for data analysis, which is used to show you information about goods or services you are interested in; to provide you with personalized services or content; or to show you goods you may wish to find when you search. If you do not wish to be influenced by personalized content, you may choose to browse and find goods and services by category on the product display page; we also provide you with non-personalized, personalized goods and services in the Platform. When you use the Platform, we may collect information such as your list of accessibility features and accessibility language settings in order to provide you with better accessibility and support services. This information will only be used to improve the accessibility of the Platform and will not be shared with third parties.

2. The collecting and using of the personal information not requiring your authorization

You are fully aware that we do not need to obtain your authorized consent for the collection and use of personal information in the following cases:
3. Obtaining your personal information from third parties:

We may obtain Account information (such as Google, LinkedIn or Email) that you are authorized to share from a third party and bind your third-party account to your Account with your consent, so that you can log in and use our Platform directly through the third-party account. We will use your personal information in accordance with the agreement with the third party and after confirming the legitimacy of the source of the personal information, and in compliance with relevant laws and regulations.

(III) Rules for the use of your personal information

1. We will use the personal information we collect in accordance with this Privacy Policy and for the purpose of realizing the functions of our products and/or services.

2. After collecting your personal information, we will de-identify the data by technical means, and the de-identified information will not be able to identify the subject.

3. Please note that all personal information provided by you when using our products and/or services will be continuously authorized for use during your use of our products and/or services, unless you delete it or refuse our collection through Platform settings. When you cancel your Account, we will stop using it and delete your personal information.

4. We may compile statistics on the use of our products and/or services and may share such statistics with the public or third parties to show the overall trend of the use of our products and/or services. However, such statistical information does not contain any identifying information about you.

5. When we display your personal information, we will use, including content replacement, anonymous processing methods to desensitize your information in order to protect the security of your information.

6. When we want to use your personal information for other purposes not stated in this Privacy Policy, or use the information collected for a specific purpose for other purposes, we will ask for your consent in advance by checking the box on your own initiative. For a detailed list of the personal information we collect, you can click to view.

II. How we use cookies

To personalize your online experience and make it easier for you to access the site, we will send one or more small data files called Cookies on your computer or mobile device. The Cookies assigned to you are unique and can only be read by the web server in the domain that issued the Cookies to you. We send Cookies to you in order to simplify your repeated login steps, store data such as your shopping preferences or items in your shopping cart to provide you with shopping preferences, help you optimize your selection of and interaction with advertisements, and help determine your login status and account or data security. We will not use Cookies for any purpose other than those described in this Privacy Policy. You can manage or delete Cookies according to your own preferences. You can clear all Cookies stored on your computer. Most web browsers automatically accept Cookies, but you can usually modify the settings of your browser to reject Cookies according to your own needs; However, if you do so, you may need to change the user settings personally every time you visit the Platform, and the corresponding information you recorded before will also be deleted, and may have a certain impact on the security of the services you use.


III. How we share, transfer and publicly disclose your personal information

(I) Sharing

1. We will not share your personal information with any company, organization or individual other than you, except for the following cases:
2. You agree that we may share your personal information with our affiliates. However, we will only share personal information that is necessary and subject to the purposes stated in this Privacy Policy. If our affiliates want to change the purpose of processing personal information, they will ask for your authorization again.

3. You agree that we may share your order information, account information, device information, and location information with third parties, such as partners, to ensure the successful completion of the services provided to you. However, we will only share your personal information for lawful, legitimate, necessary, specific and clear purposes, and will only share personal information that is necessary to provide the service. Our partners are not authorized to use the shared personal information for any other purpose.

Our partners include the following types:
(II) Transfer

We will not transfer your personal information to any company, organization or individual, except in the following cases:
(III) Public disclosure

We will only publicly disclose your personal information under the following circumstances, and under the premise of adopting industry-standard security measures:
IV. How we protect and store your personal information

(I) Our technology and measures to protect your personal information

We attach great importance to the security of personal information and take all reasonably practicable measures to protect your personal information:

1. Technical Measures for Data Security

We will adopt security measures in line with industry standards, including the establishment of a reasonable system of norms and security technology to prevent your personal information from unauthorized access to the use and modification, to avoid data damage or loss. The network service of the Platform adopts encryption technology such as Transport Layer Security Protocol and provides browsing service through https to ensure the safety of user data in the transmission process. The encryption technology of the Platform encrypts and saves the user's personal information and isolates it through the isolation technology. The Platform adopts strict data access authority control and multiple identity authentication technology to protect personal information and avoid data being used in violation of the law.

2. Other security measures taken by the Platform to protect personal information

The Platform manages and regulates the storage and use of personal information through the establishment of a data classification and grading system, data security management standards, and data security development standards. The Platform carries out comprehensive security control of data through confidentiality agreements for information contacts, monitoring and auditing mechanisms. The Platform establishes a data security committee with a dedicated information protection department and a data security emergency response organization to promote and safeguard personal information security. We only allow access to personal information by employees and partners of the Company and its affiliates who have a need to know such information, and have set up a strict access control and monitoring mechanism for this purpose. We also require all personnel who may have access to your personal information to fulfill the corresponding confidentiality obligations. Failure to fulfill these obligations may result in legal liability or suspension of the relationship with the Company. We also require all persons who may have access to your personal information to fulfill appropriate confidentiality obligations. If they fail to fulfill these obligations, they may be held legally responsible or suspended from the cooperation with the Company.

We will take all reasonably practicable steps to ensure that no irrelevant personal information is collected. We will only retain your personal information for as long as is necessary to achieve the purposes set out in this Privacy Policy, unless we need to extend the retention period or are permitted by law.

The Internet is not an absolutely secure environment, and since it is impossible to determine whether communication with other users such as email, instant messaging, social software, etc. is fully encrypted, we recommend that you use complex passwords when using such tools and take care to protect the security of your personal information.

The Internet environment is not 100% secure and we will endeavor to ensure or guarantee the security of any information you send to us. If our physical, technical, or management protection facilities have been damaged, resulting in unauthorized access to information, public disclosure, tampering, or destruction, resulting in damage to your legitimate rights and interests, we will assume the corresponding legal responsibility.

3. Disposal of security incidents

When trading online goods or services with a third party through the Platform, you will inevitably disclose your personal information, such as contact information or postal address, to the counterparty or potential counterparty. Please note that your transaction counterparties, the operators of third-party platforms you visit, third-party services accessed through us (for example, services provided by third parties through our Platform), and third parties that receive your personal information through us may have their own privacy policies. Please protect your personal information and provide it to others only when necessary.

In order to cope with the possible risks of leakage, destruction and loss of personal information, the Platform has established a number of systems to clarify the criteria for categorizing and grading security incidents and security breaches, as well as the corresponding handling procedures. The Platform has also established a special emergency response team for security incidents, which activates security plans for different security incidents, stops damage, analyzes, locates, formulates remedial measures, and joins hands with relevant departments for traceability and combating in accordance with the requirements of the norms for the handling of security incidents. After the unfortunate occurrence of a personal information security incident, we will, in accordance with the requirements of laws and regulations, promptly inform you of: the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions you can independently prevent and reduce the risk, and the remedial measures for you. At the same time, we will promptly inform you of the situation related to the incident by email, letter, phone call, push notification, and when it is difficult to inform the subject of personal information one by one, we will take a reasonable and effective way to make a public announcement. At the same time, we will also take the initiative to report the disposition of personal information security incidents in accordance with the requirements of the regulatory authorities.

4. If you have any questions about our personal information protection, you can contact us through the contact information agreed at the bottom of this Privacy Policy. If you find that your personal information has been leaked, especially your account and password have been leaked, please contact our customer service through the channels detailed in Section IX of this Privacy Policy so that we can take appropriate measures.

(II) Preservation of your personal information

1. We hereby explicitly inform you that your personal information will be stored on servers located in the United States. In principle, your personal information will not be subject to additional processing in the United States. We will take reasonable security measures, including entering into relevant data protection agreements with server service providers, to ensure that the storage and processing of your personal information meet the protection standards required by applicable laws. If there is any cross-border transfer of your personal information, we will comply with the requirements of relevant laws and regulations.

2. If you use cross-border transaction services and need to transmit your personal information outside of the country to complete the transaction, we will separately obtain your authorized consent and require the recipient to process such personal information in accordance with our instructions, this Privacy Policy and any other relevant confidentiality and security measures.

3. Please note that when you successfully apply for cancellation of your Account on the Platform, we will complete the audit of your Account cancellation within 48 hours of your application, and after the audit is passed, we will delete or anonymize your personal information.

4. If we terminate the service or operation, we will try to notify you at least thirty days in advance, and delete or anonymize your personal information after the termination of the service or operation.

5. According to relevant laws and regulations, your personal transaction records shall be kept in the background of the Platform for 3 years or even longer. After exceeding the retention period, we will delete your personal information or anonymize it according to the requirements of applicable laws.

V. How you manage your personal information

The Platform attaches great importance to your concern for personal information and makes every effort to protect your rights to access, correct, delete and withdraw consent to your personal information in order to give you the full ability to safeguard your privacy and security.

Your rights include:

(I) Access and correction of your personal information

1. In addition to laws and regulations, you have the right to access and correct your personal information at any time.

2. For other personal information generated in the course of your use of our products and/or services need to access or correct, please feel free to contact us. We will respond to your request in the manner and within the time period set forth in this Privacy Policy.

3. In addition to the information listed above, some of your personal information that we cannot provide you with access and correction services are your device information and personal information generated by your use of extended functions, which are collected to enhance your user experience and ensure transaction security. We will use the above information within the scope of your authorization. You can not access and correct this information, but you can contact us for deletion or anonymization.

(II) Deleting your personal information

You can delete some of your personal information in the ways listed in “(I) Accessing and correcting your personal information” above.

In the following cases, you may request us to delete your personal information:
1. If our handling of personal information violates laws and regulations;
2. If we collect or use your personal information without your consent;
3. If our handling of personal information violates our agreement with you;
4. If you cancel your account on the Platform;
5. If we terminate our services and operations.

If we decide to respond to your request for deletion, we will also notify the entities that have received your personal information from us at the same time and ask them to delete it in a timely manner, unless otherwise required by law or regulation, or unless those entities are independently authorized by you. If we respond to your deletion request, because of applicable laws and technical security we can not guarantee that the corresponding information will be deleted from the backup system immediately, but will delete such information when the backup system is updated.

(III) Changing the scope of your authorized consent or withdrawing your authorization

You can change the scope of your authorization for us to continue to collect personal information or withdraw your authorization by deleting the information, turning off the function of the device, or making privacy settings Platform. You may also revoke your authorization for us to continue to collect your personal information in its entirety by canceling your Account. In particular, you may also withdraw your consent to this Privacy Policy. If you withdraw your consent to the Privacy Policy, we will stop collecting your personal information and delete the personal information collected by the application in accordance with the law, except for the retention period of personal information explicitly stipulated by other laws and regulations. Because the provision of the user services relies on the collection of necessary personal information, if you withdraw your consent, you are deemed not to agree with our continued provision of the user services to you.

Please understand that each business function requires some basic personal information in order to complete, when you withdraw your consent or authorization, we can not continue to provide you with the services corresponding to the withdrawal of consent or authorization, and no longer handle your corresponding personal information. However, your decision to withdraw your consent or authorization will not affect the processing of personal information previously carried out based on your authorization.

(IV) Cancellation of accounts

You can directly apply for Account cancellation in our products. You can also contact our customer service to complete the cancellation. About the way you cancel and the conditions you should meet, please see the annex to this Privacy Policy “Instructions for Account Cancellation”. After you cancel your Account, we will stop providing you with products and/or services, and at your request, we will delete your personal information, unless otherwise provided by law or regulation.

(V) Cancellation of promotional information

If you do not want to accept the promotional information we send you, you can cancel it at any time by the following ways:

1. You can always reply “TD” to cancel the promotional SMS sent to you by us;

2. You can set whether or not to accept the products and promotional information we push to you through the Platform and Email;

3. We may cooperate with third party platforms or media to recommend personalized products to you based on your personal information. This personal information includes such things as purchases made on the Platform, visits to the websites of our affiliates, and interests that you have entered in your account settings. These platforms or media only provide us with a window to display products, and the link to the window is a personalized product display on the Platform, which is managed by the Platform, so we do not provide any of your personal information to advertisers. If you do not want to accept the Platform's recommendation service on a single platform, please contact us to close it;

4. In order to protect your privacy, we will not push promotional or product information involving religious beliefs, sex, disease and other related sensitive content to you in any way and manner.

(VI) Responding to your request

If you are unable to access, correct or delete your personal information by the above means, or you need to access, correct or delete other personal information generated by your use of our products and/or services, or you believe that there is any violation of laws and regulations on the Platform or any agreement with you on the collection or use of personal information, you can contact us through the means in this Privacy Policy. For security purposes, we may require you to provide a written request or otherwise to prove your identity, and we will respond to your request within 15 days of receiving your feedback and verifying your identity. We may deny requests that are unnecessarily repetitive, require excessive technical skill (e.g., require the development of a new system or a fundamental change in existing practices), pose a risk to the legal rights of others, or are highly impractical (e.g., involve backing up information stored on magnetic tapes).

In the following cases, as required by laws and regulations, we will not be able to respond to your request:
1. Those related to national security and national defense security;
2. Those related to public safety, public health, and significant public interests;
3. Related to crime investigation, prosecution and trial, etc;
4. There is sufficient evidence that you have subjective malice or abuse of rights;
5. Responding to your request will lead to serious damage to the legitimate rights and interests of you or other individuals or organizations.


VI. Protection of minors’ personal information

We attaches great importance to the protection of personal information of minors. If you are a minor under the age of 18, before using our Platform, you should obtain the written consent of your parents or legal guardians in advance. The Platform protects the personal information of minors in accordance with relevant national laws and regulations.

We will not take the initiative to collect personal information from minors directly. In the case of collecting personal information from minors with the consent of their guardians, we will only use, share, transfer or disclose this information when permitted by law, with the consent of the guardians or when necessary to protect the minors. If it is proved that a minor has registered for our Platform without the consent of his/her guardian, we will consult with the guardian concerned and try to delete the relevant personal information as soon as possible.

For the personal information of children under the age of 14 that may be involved, we further take the following measures to protect it:
VII. Statement of liability to third parties

Please note that in order to better provide you with relevant prefer information, we provide a redirection service to the relevant featured stores’ third-party websites, and these third-party websites may have their own privacy policies.

When you view web pages or platforms created by third parties or use applications developed by third parties, these third parties may place their own privacy policy, cookies or pixel tags, which are not under our control and whose use is not governed by this policy, and we shall not bear any responsibility thereof. We will make commercially reasonable efforts to require these entities to take protective measures for your personal information, but we cannot guarantee that they will definitely take such measures as we request. We encourage you to contact them directly to obtain detailed information about their privacy policies. If you find that web pages or platforms created by these third parties or applications developed by them pose risks, we suggest that you terminate the relevant operations or transaction to protect your legitimate rights and interests.

VIII. Notice and amendment

In order to provide you with better services and with the development of the Platform business, this Privacy Policy will be updated. However, we will not reduce your rights under this Privacy Policy without your explicit consent. We will issue the updated version on the Platform and mobile terminal and remind you of the update through the Platform announcement or other appropriate means before it takes effect, and we also invite you to visit the Platform in order to keep abreast of the latest Privacy Policy.

We will also provide more prominent notification of material changes (we will explain the specific changes to this Privacy Policy by means of, but not limited to, emails, text messages or special reminders on the browsing page). Significant changes referred to in this Privacy Policy include, but are not limited to:
We will also archive an older version of this Privacy Policy for your review.

We will remind you of this Privacy Policy when you register for the first time on the Platform Account and make the decision to agree to it by yourself. You can only register successfully if you agree to this Privacy Policy.

IX. How to contact us

If you have any questions, comments or suggestions about this Privacy Policy or matters related to your personal information, you can contact us in the following manners, and we will generally reply to you within 15 days after receiving your feedback and verifying your identity:
1. You can contact us through the information listed in “Imprint” button at the bottom of the Platform page;
2. We have also set up a personal information protection department (or personal information protection commissioner), so you can send an e-mail to
contact@Fanli.com to contact them;

If you are not satisfied with our response, especially if our personal information processing behavior has damaged your legitimate rights and interests, you can also complain with regulatory departments or report to government departments.
 
Attachment: Instructions for Account Cancellation

You should carefully read the “Instructions for Account Cancellation” (hereinafter referred to as “Instructions for Cancellation”) before applying for the cancellation process.

Please be sure to read carefully and fully understand the contents of the relevant provisions of the agreement, including:
1. Terms with which you agree to exclude or limit liability;
2. Other important terms marked by bold underline.

If you have any questions about this Instructions for Cancellation, you can contact our customer service. Special Note: When you fill in the information in accordance with the instructions on the cancellation page, read and agree to the Instructions for Cancellation and the relevant terms and conditions, and complete all the cancellation procedures, it means that you have fully read, understand and accept all the contents of the Instructions for Cancellation. If you do not agree with any of the terms and conditions during the process of reading these Instructions for Cancellation, please stop the account cancellation procedure immediately.


Dear individual consumer and users of the Platform:
We would like to kindly remind you that the act of cancellation of your account will bring a lot of inconvenience to your after-sales rights, and after the cancellation of your account on the Platform, your personal information will only be removed from the Platform's front-end system, so that it will remain unavailable for retrieval, access to the state, or anonymize it. You know and understand that according to the relevant legal provisions of the relevant transaction records must be kept in the background of the Platform for 3 years or even longer.

If you still insist on canceling your account, your account should meet the following conditions at the same time:
Once the Platform account is canceled, it will not be recoverable. Please backup all information and data related to the Platform account before operation. Please save the transaction vouchers and tickets of the ordered goods and services, otherwise you may have to pay additional account and order inquiry fees, or not be able to enjoy the after-sales service.
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