RTIC Outdoors began in Houston in 2015, founded by twin brothers Jim and John Jacobsen. The brand quickly gained traction as an online direct-to-consumer leader in premium coolers and insulated drinkware—today living by the motto “Overbuilt. Not Overpriced.” Known for rugged, budget-friendly coolers, tumblers, bags, and custom gear, RTIC offers free shipping on orders over $35 and hassle-free returns, appealing to outdoor enthusiasts and value-driven shoppers alike.