AYR is a women's e-commerce fashion brand based in New York City, specializing in old soul clothes for a new era. Their denim is crafted in LA while their brand is rooted in NY, focusing on impeccable fit and quality materials. Emphasizing longevity over trends, AYR aims to bring joy to getting dressed with well-made, simple pieces. The brand name, AYR, stands for All Year Round, reflecting their commitment to timeless style. AYR's mantra is to offer new American classics that are cherished like a breath of fresh air. Their collection has been praised by VOGUE as 'a gift from the denim gods'. Explore their offerings at www.AYR.com.